Few people work harder than Donald Trump when it comes to self promotion, but now Connecticut radio station WDRC is doing it for him, rebranding itself as “Trump Radio.”

The station’s brass is touting the new “ultra conservative talk” format — which is expected to be temporary — as the “brave new voice of freedom.” The station’s lineup includes Lee Elci, Brad Davis, Mike Gallagher, commentary from Bill O’Reilly and Ben Shapiro.

It’s all part of an effort by the station, which is running promos calling for the firing of Gov. Ned Lamont, to galvanize conservatives in the state. How that plays in deep blue Connecticut remains to be seen.

“My [station] owner is a crazy person, but in a good way. He likes to make a big splash and he likes to ramp up the listeners,” Elci said Wednesday. “It seems like the listeners have embraced it, even if it is for the short term. A lot of people like it. A lot of people think it’s funny.”

A request for comment was left Wednesday for the station’s owner, John Fuller of Full Power Radio. The station broadcasts on a number of frequencies, including 103.3 FM and 1360 AM.

Trump Radio is trying to stoke the opposition to Lamont’s controversial transportation funding plan, which calls for high-speed tolls to be installed on Interstates 91, 84, 95 and Route 15, which encompasses the Merritt and Wilbur Cross parkways.

“I’m disappointed. I can’t get Lamont to come on the show,” Elci said. “He doesn’t want to talk to these listeners anyway.”Lamont senior adviser Colleen Flanagan Johnson took a swipe at the station’s rebranding campaign.

Dina Amelia Kalmeta is the Founder and CEO of Your New Life in Christ Ministries - CWW7NEWS. Dina reports on world events as they pertain to Bible Prophecy. Before Your New Life in Christ Ministries, Dina served as a Leader for INCHRIST NETWORK leading teams online and spreading the Gospel of Jesus Christ. Her mission today is to bring hard evidence that what is taking place in the world isn't just coincidence, but indeed proof that the last days the Bible warned us about are upon us right now.